When you need a hired gun to execute

your project, I’m your person.

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Creator of beautiful spaces.
Unflappable problem solver.
Purpose-driven leader.
(And wickedly funny.)

I’m Gabby Rosi. I’m a retail thought-leader and strategic thinker with more than 20 years of experience in the retail, cannabis, and foodservice space, almost all of that with Whole Foods Market, where I designed and opened more than 70 stores in the U.S. and Canada. Today, I’m bringing my multidisciplinary mojo to work as a project advisor, helping brands on a mission to create and build physical environments that shine (and make $).

Call me a Jane of All Trades. I’ve learned that the only way to get projects done well is to be agile and an epically great collaborator and relationship builder. I excel at design direction, stakeholder coordination, virtual collaboration, diplomacy and the agility to lead complex retail formats. Lots of people say that’s my strong suit. My other strength? Making work fun. Because if you’re not having fun while you’re working hard, what’s the point, right?

I live in Oakland, CA, with my husband Kirby and our daughter Keeva. And when I’m not working, I love exploring the beauty that is the Bay Area, checking out the latest food trucks (re: eating), independent retailers (re: shopping), and volunteering to make our city and world a better place.

Creative and Design Direction

Retail Strategy and Concept Development

Design and Construction Management

Retail Audits

Operational Optimization

Market & Competitive Analysis

Owner’s Representation

Here are some of the ways
I can bring your project to life:

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One of the best compliments I’ve ever received was from
John Mackey, founder of Whole Foods Market,
after he toured the new Santa Clara store:

“All of our stores should be like this.”

Let’s get this project started.